Events aren't cheap. or are they? how and where you are holding an event is key to your strategy. What can you expect to gain from your event? How good did you look compared to everyone else? Did your staff just stand there like a bunch of lemons or did they get out there and engage your customers? How do you avoid the people who just turned up for a free pen?

It is possible to completely wrong foot your competition by blowing their stand away... and this doesn't have to be expensive. The trick is good design and something memorable.

If Donald Trump was hosting your event what would he do? Probably have a big white tiger on a pedestal! What will your white tiger be and how will you make someone's visit to your stand, unforgettable? that's where we come in.

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